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Brand Tasmania - Tasmania’s story in our own words

Will Hodgman, Premier & Minister for Tourism, Hospitality and Events

Today marks an important step in our work to take Tasmania’s brand to the next level with the launch of The Naked State Facebook page.

The Naked State will provide a platform for every Tasmanian to play a part in defining a contemporary, authentic and meaningful Tasmanian story that will underpin the competitive identity of Tasmania and our brand.

No one is better placed to shape Tasmania’s brand, or the Tasmanian story, than everyday Tasmanians, which is what this project is all about.

The Facebook page will highlight interviews that are currently being conducted with 200 randomly selected Tasmanians that explore what is uniquely Tasmanian and why they love living here and also give every Tasmanian the opportunity to join in this conversation over the next nine weeks.

Developing the Tasmanian story is critical to our commitment to amp up Tasmania’s brand, and give us a louder and clearer sales pitch that all Tasmanians can use.

This is part of our ongoing work to transform the Brand Tasmania Council into a new statutory authority.

The existing Brand Tasmania Council is working with the Government to support the transition to the new authority, with legislation to be introduced later this year and the authority to be up and running in early 2019.

There is no doubt, Tasmania’s brand is one of our greatest assets, and there has never been a better time to promote our state and our reputation than now.

I encourage all Tasmanians to be involved by liking and following The Naked State Facebook page: